Kent: Franchisees appreciate when brands stick to what they are known for and do best. Occhiogrosso: Why is a streamlined menu attractive to prospective franchisees? We are constantly seeking out innovations that can not only optimize operation but develop a more intimate connection with our regular and new customers.īlaze Pizza - Buford. It's important to note that our digital business now accounts for 40 percent of our sales, while in-store purchases make up 60 percent of sales.ĭigital will be critical for our growth and success going forward, knowing that customers' desire for convenience and accessibility continues to trend. Our digital and marketing teams took the time to learn what our customers enjoyed most from the previous app and what they wanted to see going forward, leveraging key findings from this research to implement features that directly cater to guest preferences. More recently, we launched our newly revamped mobile app. As a result of taking swift action and introducing these two components, our brand experienced a 155 percent increase in digital sales and a 16 percent increase in curbside.
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We didn't hesitate to quickly pivot and adapt within three weeks of the COVID-19 pandemic we launched a new curbside carryout process systemwide while also developing a unique QR code to deliver contactless menus. Kent: As Blaze has historically been a dine-in concept, with 80% of its sales in 2019 coming from on-premise dining, we leaned into our strong leadership team, unparalleled franchisee collaboration, and digital innovation to navigate the challenges of 2020. Occhiogrosso: Most quick-service restaurant brands have been making a pivot to digital due to the changes the last two years have brought us what investments in innovation have Blaze made to adapt to this new normal? This momentum has propelled our franchise growth efforts and positioned our brand for greater success in Q4 2021 and beyond. This approach has led us to a successful 2021 on the development side, signing six multi-unit franchise agreements to develop 22 new units while also opening 14 new locations across key markets like Texas and Florida. Blaze's BYO menu achieves this, and unlike many other quick-service pizza concepts, the streamlined menu gives our operators the opportunity to capture the loyalty and business of customers that may be looking for a more personalized experience than a one size fits all menu style. Through my own experience and speaking with other owners and operators, efficiency continues to be of extreme value to them. Prioritizing this functional element has allowed us to develop seamless processes that are attractive to prospective franchisees due to operational efficiency and the limited number of training hours needed for the staff. Kent: Since Blaze Pizza's inception, the build-your-own model, has always been our foundation. How has the brand's BYO approach helped drive its footprint expansion since inception? Occhiogrosso: Customization is a staple at Blaze Pizza. To relieve our operators of this headache, instead of constantly adding or editing signature pizzas, we've been more inclined to introduce new ingredients that customers can add to their own personal creations. Shifting processes time and time again for menu expansion can become costly to franchisees. I've learned that giving guests more control with their orders and providing customizable options often translates to brand loyalty, which is extremely valuable for emerging restaurant brands looking to expand their footprint across state lines and into new markets. As we sought out ways to make our menu offerings unique to other quick-service pizza concepts, we recognized the importance of also making sure the number of recipes didn't overcomplicate operations.
Kent: When developing the original menu for Blaze, we kept the owners and operators of future franchised locations top of mind. Occhiogrosso: When designing the original menu for Blaze Pizza, how did you prioritize the future owners and operators of franchised locations? With over 340 stores open today, our signature 'Blaze Your Way' approach has sparked a passionate following from consumers nationwide who continue to fall in love with our artisanal pizzas and made-to-order menu. To fill this void, we brought Blaze Pizza to life in 2011, blazing a new trail as the first to bring a DIY approach to the pizza segment. During my early years in the pizza space, I quickly realized there was a gap in the quick-service industry for a pizza concept dedicated to fresh ingredients and customization while maintaining an efficient and consistent operation.
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